NextMedia360
http://training.nextmedia360.com
NextMedia360

Ando Tips

Below are some of Ando's frequently asked questions and answers. Remember, we have 2 providers involved in our stream. Ando is our ad insertion software, and Stream the World is our streaming provider. Both companies work hand-in-hand.

If you have an Ando support issue, the support email is: support@andomedia.com

If you have a Stream The World support issue, the support email is: supportteam@streamtheworld.com

Title: Synced Banner Measurement Limitations
Link: http://andomedia.custhelp.com/app/answers/detail/a_id/33

Title: How to schedule TargetSpot ads
Link: http://andomedia.custhelp.com/app/answers/detail/a_id/29

Title: My station went to break and I heard silence, what is wrong?
Link: http://andomedia.custhelp.com/app/answers/detail/a_id/9

Title: My banners stay displayed after the spot plays, can this be fixed?
Link: http://andomedia.custhelp.com/app/answers/detail/a_id/34

Title: How does the template work?
Link: http://andomedia.custhelp.com/app/answers/detail/a_id/27

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Streaming Launch Info

Support materials for our streaming launch have been uploaded to the Virtual Office.

Visit the Virtual Office for:
*Specs for Ando
*Ad insertion training materials
*Specs for AirKast graphics

Also, see these training videos on our ad insertion software:

http://www.screencast.com/users/ljones3566/folders/Jing/media/fc312327-7e18-410b-9a61-1e3cceac4a4e


 

http://www.screencast.com/users/ljones3566/folders/Jing/media/0c44e92e-f8df-462c-a7d8-9c859f510e3e

See: https://www.officeroam.com//signup/index.asp?ID=59096 if you haven't yet registered for the Virtual Office.


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ECO Ideas

PD Fig from WGER recently shared some of the great things he's doing with both his loyalty club and on-air promotions...and agreed to let me share with you!

If you haven't yet signed up for our Virtual Office, sign up today to see one-sheets and additional details on some of his great ideas.


Promotions/Events

*$10,000 Chocolate Shoes & Jewelry Party – 5 week book promotion (see Virtual Office for details)

*All About Women Expo “5:30 Friday’s” – 8 week happy hour remote event (see Virtual Office for details)

*Dora The Explorer w/ Diego Milk & Cookies Party – remote register & win (see Virtual Office for details)

 

MIX VIP raffles

*My Office loves Rob Thomas – MIX VIP (see Virtual Office for details)

*O’Connor’s Carpet One $1,063 flooring giveaway (see Virtual Office for details)

 

MIX VIP General

*7 Days a week we execute the MIX VIP artist of the day

*Weeknights at 9 MIX VIP Top 3 @ 9 – Correctly guess the top 3 songs on the MIX VIP trivia page and score 106 points and raffle to win 106 cd’s “MIX CD tower”

*Every remote we giveaway points AND raffle entry to at least one raffle item

*Every jock has personal bonus codes worth 106 points – to give peeps when out in about at non-station events

*I send E-blasts out every Wednesday afternoon (Thursday is diary day). I place in at least one MIX VIP code good for a small amount of points (10-50) and one entry into a raffle. Many times I use the “giant raffle” items to receive a local winner. Last week I created a “Back To School” bonus code: raffle for Amazon $50 gift card, Epson printer and Miley Cyrus tickets.

*95% of my CD product goes to the MIX VIP shopping page and I charge a boat load of points – people buy them and it looks like you have a TON of shizzle on your page.

*We get autographed posters at every backstage and raffle on web site, believe it or not people dig it. I also try to take at least one CD to backstage events and get artists/bands to sign then giveaway on raffle.

*I place up at least 12 survey’s/polls per month that benefit the programming/promotions staff. I noticed my competitor had a haunted house guide on the their site last week. My sales staff said “we don’t know a lot of these places, plus MIX listeners don’t care and the haunted houses  don’t advertise”. I placed a survey on the MIX VIP survey page asking “do you attend haunted houses” and a open ended question: “name your favorite area haunted houses”. I had 65 answers and at least 30 usable sales leads for my sales team within 24 hours.

*We try to message daily on the MIX VIP home page, announcing ALL raffle winners.

*Once a week we place a Facebook code on our fan page. I try to do “Facebook Friday”. I always attached a raffle entry to the code.

*Also in the Virtual Office: MIX VIP stream promos showcasing artists and we have the artist give out an exclusive stream code

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Tune Kast / Air Kast

 
1.     Size Matters

Due to the fact that data bandwidths on mobile devices are still a fraction of the speeds we are accustomed to on desktop cable or DSL connections, it is important that all graphics are minimized to their smallest possible size.  Most mobile devices only display the type of data connection the device is connected to and not the speed. For example, a 3G connection does not guarantee full 3G download speed and can range from 1kbps to max.


-        For PNG graphics please use this free tool optimization tool. This program does a great job at reducing PNG graphics to 30 – 50% of the original size without losing detail.

Download from: psydk.org/PngOptimizer

 

-        For JPEG graphics please use this free tool optimization tool. This program does a great job at reducing JPEG graphics by removing all the metadata without losing detail.

Download from: www.steelbytes.com/?mid=30

 

-        Please also provide the Photoshop PSD or Illustrator AI files for all submitted graphics. This allows us to make minor edits or enhancements without the need for you to resubmit the graphics.

 

2.      Please separate iPhone and BlackBerry graphics into separate zip files

 

3.      Please use the assigned station # for each saved file where designated, i.e. st_xx_hs_icon.png   should be saved as   st_378_hs_icon.png    for station # 378

 

4.      Please follow the file naming conventions, and graphics recommending white frames in the graphics specifications (attached for iPhone v2.3 and BlackBerry v2.3)

 

5.      Be aware of the default options for background graphics for both iPhone and BlackBerry



6.      For BlackBerry App World, please create a 480x480 PNG file with same graphic as st_xx_hs_icon_sel.png,  ensuring the brightness or contrast is appropriate for the App World graphic


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Don't Just Clip Coupons, Text!

According to a recent study Text messaging and email are quickly emerging as ways to obtain coupons in the US, with 8.6 million (8%) of the country's households currently using one or both of these methods to receive money-saving offers, according to (pdf) an analysis from Scarborough Research that explores and ranks the ways households obtain coupons.


The top local market for text message and/or email coupon users is Providence, RI, in which 12% of households typically obtain coupons via text message or email. More than one in 10 (11%) of households in the cities of Washington DC, Atlanta, San Diego, Austin and Chicago also get coupons via this medium.

Learn about a totally unique and new texting program, the “menu text”.

http://nm360.cellit.us/hosted/index.php?pn=product_detail&fn=c_product->view&product_id=51222

 

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ECO: Surveys and What They Mean To You

With our new loyalty club (Eco) we can do listener surveys.  This session highlights 3 or 4 trends we have noticed in our research.  These slides will open your eyes to how our listeners view and use our product.  It also shows you how to access these valuable slides and build them right into your presentation.

http://nm360.cellit.us/hosted/index.php?pn=product_detail&fn=c_product-%3Eview&product_id=51225

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ECO: Giveaway Basics

Here is a brief description of basic giveaways and raffles for the ECO club.  See the different styles and why your clients will love them.

http://nm360.cellit.us/hosted/index.php?pn=product_detail&fn=c_product-%3Eview&product_id=51224

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Virtual Office

Register below for access to our Virtual Office space. Virtual office sign-in is located at office.officezilla.com. Please note, your registration must be approved before access is granted.

Please email April once you've registered.
NextMedia 360
User Name:
Password:

Lost Password?

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Photo's

Photoshop not in the budget? Struggling to make solid graphics online? Here are a few free options for you.

This site offers several options for you http://www.raymond.cc/blog/archives/2008/10/02/how-to-open-psd-extension-files-without-installing-adobe-photoshop/

Kim Komando suggests this site, that looks very similar to Photoshop: http://www.sumopaint.com/home/

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Tech Term No-No's

12 Words You Can Never Say In The Office (Business Week)

by Carolyn Duffy Marsan
Tuesday, August 25, 2009

If you're old enough to understand the reference in this headline -- George Carlin, anyone? -- then you're old enough to need a refresher course when it comes to talking about technology.

We've put together a list of outdated tech terms, phrases that you shouldn't be using at work anymore because they will make you seem old. This is especially true if you're looking for a new job. For example, on an interview, you should be talking about "cloud computing," not "ASPs" even though they are basically the same thing.

This list is useful for 20-somethings, too. Now when the senior person in the office uses one of these terms, you'll know what he's talking about.

1. Intranet

Popular in the mid-90s, the term "intranet" referred to a private network running the Internet Protocol and other Internet standards such as the Hypertext Transfer Protocol (HTTP). It was also used to describe an internal Web site that was hosted behind a firewall and was accessible only to employees. Today, every private network runs IP. So you can just use the term virtual private network or VPN to describe a private IP-based network.

2. Extranet

An "extranet" referred to private network connections based on Internet standards such as IP and HTTP that extended outside an organization, such as between business partners. Extranets often replaced point-to-point electronic data interchange (EDI) connections that used standards such as X12. Today, companies provide suppliers, resellers and other members of their supply chain with access to their VPNs.

3. Web Surfing

When is the last time you heard someone talk about surfing the Web? You know the term is out of date when your kids don't know what it means. To teens and tweens, the Internet and the World Wide Web are one and the same thing. So it's better to use the term "browsing" the Web if you want to be understood.

4. Push Technology

The debate over the merits of "push" versus "pull" technology came to a head in 1996 with the release of the PointCast Network, a Web service that sent a steady stream of news to subscribers. However, PointCast and other push technology services required too much network bandwidth. Eventually, push technology evolved into RSS feeds, which remain the preferred method for publishing information to subscribers of the Internet. RSS stands for Really Simple Syndication.

5. Application Service Provider (ASP)

During this decade, the term "Application Service Provider" evolved into "Software-as-a-Service." Both terms refer to a vendor hosting a software application and providing access to it over the Web. Customers buy the software on a subscription basis, rather than having to own and operate it themselves. ASP was a hot term prior to the dot-com bust. Then it was replaced by "SaaS." Now it's cool to talk about "cloud computing."

6. Personal Digital Assistant (PDA)

Coined by former Apple CEO John Sculley back in 1992 when he unveiled the Apple Newton, the term "personal digital assistant" referred to a handheld computer. PDA was still in use in 1996, when the Palm Pilot was the hottest handheld in corporate America. Today, the preferred generic term for a handheld like a Blackberry or an iPhone is a "smartphone".

7. Internet Telephony

You need to purge the term "Internet telephony" from your vocabulary and switch to VoIP, for Voice over IP. Even the term VoIP is getting old-fashioned because pretty soon all telephone calls will be routed over the Internet rather than the Public Switched Telephone Network. It's probably time to stop referring to the PSTN, too, because it is headed for the history books as all voice, data and video traffic is carried on the Internet.

8. Weblog

A blog is a shortened version of "Weblog," a term that emerged in the late 1990s to describe commentary that an individual publishes online. It spawned many words still in use such as "blogger" and "blogosphere." Nowadays, few people have time to blog so they are "microblogging," which is another word that's heading out the door as people turn Twitter into a generic term for blasting out 140-character observations or opinions.

9. Thin Client

You have to give Larry Ellison credit for seeing many of the flaws in the client/server computing architecture and for popularizing the term "thin client" to refer to Oracle's alternative terminal-like approach. In 1993, Ellison was touting thin clients as a way for large organizations to improve network security and manageability. Although thin clients never replaced PCs, the concept is similar to "virtual desktops" that are gaining popularity today as a way of supporting mobile workers.

10. Rboc

In 1984, the U.S. government forced AT&T to split up into seven Regional Bell Operating Companies [RBOCs] also known as Baby Bells. Customers bought local service from RBOCs and long-distance service from carriers such as AT&T. Telecom industry mergers over the last 15 years have formed integrated local- and long-distance carriers such as AT&T, Verizon and Qwest. This makes not only the term RBOC obsolete, but also the terms ILEC for Incumbent Local Exchange Carrier [i.e., GTE] and CLEC for Competitive Local Exchange Carrier [i.e., MFS].

11. Long-Distance Call

Thanks to flat-rate calling plans available from carriers for at least five years, nobody needs to distinguish between local and long-distance calls anymore. Similarly, you don't need to distinguish between terrestrial and wireless calls because so many people use only wireless services. Like pay phones, long-distance calls -- and their premium prices -- are relics of a past without national and unlimited calling plans.

12. World Wide Web

Nobody talks about the "World Wide Web" anymore, or the "Information Superhighway," for that matter. It's just the Internet. It's a distinction that Steve Czaban, the popular Fox Sports Radio talk show host, likes to mock when he refers to the "Worldwide Interweb." Nothing dates you more than pulling out one of those old-fashioned ways of referring to the Internet such as "infobahn" or "electronic highway."

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